Akron Children’s Hospital Essay

1. Akron Childrens Hospital Marketing Director Aaron Powell felt it was authoritative to conduct this study because Akron Childrens Hospitals marketing director Aaron Powell thought that it was important to conduct this study, because other competitive hospitals in the area had leased marketing directors similar to himself, and were consequently intensifying their marketing campaigns in the area, which created an urgency for Akron Childrens Hospital to intensify its marketing causas in order to re principal(prenominal) competitive.2. The briny purpose of Akron Childrens Hospital study was? The main purpose of the Akron Childrens Hospital study was to ascertain the best positioning for this hospital for the forthcoming communications campaign, which was intended to increase the deem of patients for the hospital by approximately 10% in the next fiscal year. By properly positioning this hospital for the upcoming communications campaign, the marketing director would exponentially inc rease the probability of this hospital increasing its patient cases by at least the 10% desired.3. The key questions the Akron Childrens Hospital employees is the case are What paths can they pursue? The key questions that Akron Hospital employees addressed in this case are whether to proceed with plan A,B,C, or D, and would this effort be a worthwhile investment of financial resources?4. The methods used by Powell and his team to answer the marketing investigate problem were? The methods used by Powell and his research team to answer the marketing research questions,were to conduct four focalize groups in which participants would discuss their experiences with the hospital, conducting a field survey in order to watch out up on the issues that were identified in the focus groups, to ascertain the positioning preference of the focus group respondents, to statistically determine that preference among the positioning alternatives, or to conduct no research and brainstorm if found fe asible.5. The most important understanding about Arkon Childrens Hospital as an organization that led the planetary house to assure the research about its positioning was The most important understanding about Akron Childrens Hospital as an organization that led the firm to consider the research about its positioning was that this hospital was basically about the kids, and that everything about this hospital should emphasize the kids. In addition, there were rival hospitals that were engaging in in-your-face marketing campaigns that threatened the economic and financial security of this hospital as a business institution. An increase in the marketing campaigns in these hospitals could reduce the number of patient cases at Akron Childrens Hospital.6. The research design decision can be put into context by The research design can be put into context as qualitative focus group centered research, that also contained elements of quantitative research methodologies, due to the inclusio n of statistical subject matter.7. The main inferences/conclusions in this case are The main conclusions of this case are that the effective positioning of an institution will require a number of planning options, with focus group research being among those options. There must be a concerted effort by all team members to focus on the primary(a) objective to be achieved, the cost-benefit analysis is absolutely essential in advising staff members of the efficacy of an investment, and effective marketing is absolutely essential.8. If we take this line of reasoning seriously, the implications for some(prenominal) other firms are If this reasoning is applied to other firms, those firms would probably be highly successful in improving their positioning within a wedded industry, and the application of the marketing strategies that were used in this scenario would also be highly beneficial. The development of a list of alternative plans, as well as a methodology by which to analyze the r esults of those plans and focus group research, would be viable for any firm to use.