Thursday, December 26, 2019

The Benefits of Volunteering in Schools - Free Essay Example

Sample details Pages: 7 Words: 2229 Downloads: 5 Date added: 2019/04/08 Category Society Essay Level High school Tags: Volunteer Essay Did you like this example? Laurel BurgerSwindell AP Literature Graduation Project10 March 2018The Benefits of Volunteering in Schools Volunteerism in schools is a free and simple task that can influence an entire community. Volunteering in schools can be defined as free work or services that is completely voluntary and beneficial to a school. The numerous benefits of volunteering in schools has a large influence on the volunteer, the entire school and staff, and the students, these benefits are long-term and extend far beyond the classroom. The profound influence that volunteering has on the volunteer are limitless. These benefits include a positive change in ones overall well-being, potential job experience as well as the possibility of furthering ones education, and the possibility to meet new and influential people. These effects can make all the different in a persons work ethic, application of real life skills, and the opportunity to meet others. The impacts of volunteer work in schools on the volunteer can bring about an influence in ones mental well-being and health. The happiness effect explains the relationship between volunteers and happiness. When researchers at the London School of Economics examined the relationship between volunteering and measures of happiness in a large group of American adults, they found the more people volunteered, the happier they were (Segal and Robinson 1). Don’t waste time! Our writers will create an original "The Benefits of Volunteering in Schools" essay for you Create order As shown in the study, volunteering correlates with emotions in the volunteer and increases ones mood. There is also a positive correlation with volunteering and its effect on stress, anger, and anxiety (Segal, Robinson, 3). Volunteering proves to be beneficial for everyone involved and the effects it has on the individual volunteer are imperative for living a healthy and successful lifestyle. Courtney Malahias, a school teacher at Snipes Academy, denotes that volunteering in schools provides the volunteer with a sense of purpose and being. For a lot of schools that lack resources and are on the lower end of public schools, volunteers feel very satisfied with what they can provide and the attention that they give and receive back does not go unnoticed, says Malahias. Mental health is extremely important for any person, so the fact that volunteering can provide all of these things while boosting their mentality is extremely impressive. The benefits of these should be fully taken advantage of and all of these things can be brought onto the volunteer while helping others and making a simple contribution. Volunteer work also has the capability of providing job experience to the volunteer and further their education. Depending on what career of interest the volunteer prefers, they can find a large amount of opportunities to find volunteer work in that specific area. You can experience the real world through hands-on work. And you can explore your major or career interests at the same time (Volunteering: How Helping Others Helps You). The experiences you build by doing them yourselves rather than observing them is another form of learning, so for a volunteer to obtain these skills at the help of others is undoubtedly beneficial. Volunteer work in schools offers a wide range of work that can be applicable to many jobs in the workforce. Teenagers may learn they have a gift for instruction when they serve as volunteer tutors, or discover they have management skills that will be useful as they grow older and join the working world (Marcovitz 17). Volunteerings opens a variety of options up to the volunteer, they could discover they have a knack for certain skills they didnt know they had before or experience something new that they might want to pursue in the future. These advantages are not limited to future jobs, but college opportunities as well. Volunteerism is a great way to show admissions officials that you not only care about the community, but are able to manage your time well enough to balance a volunteer job with your other commitments. (Benefits of Volunteerism in High School). These benefits reap influence in future occupations as well as future education. Volunteering has the ability to dramatically influence your future, all while making prominent gains on a personal and professional manner that one will use for the rest of their life. Volunteering has the potential to provide connections to new people who can bring about positive influences in several aspects. Malahias says, Volunteer work in schools has numerous ways to meet new people who can benefit you in new ways that you wouldnt be provided with elsewhere. It is astonishing to see some of the ways that one can adhere with people that they would not normally associate with. The new relationships that one forms during volunteer work proves itself to be rewarding eventually in several ways. Both the people that you are helping and your fellow volunteers can give you new insights. No matter what groups of people youre working with, youll find that they have information and ways of looking at the world that can broaden your horizons (Volunteering: How Helping Others Helps You). The advantages of forming new relationships can extend in terms of the actual volunteer work as well as outside of that specific work, all of which are clearly beneficial. Making these connections can provide role models that volunteers can stem their aspirations from while getting to know them either professionally or personally. The benefits that the schools take away from volunteers can be much greater than one would believe. The work load is taken off of teachers and staff, who depending on the grade or class, can be a huge relief in the overall workload. Volunteers influence the whole staff, but especially the teachers. All the volunteers that come into my class are a huge help. There has been times where I have been extremely stressed but the volunteers that come through make the workload much easier. The volunteers also offer a different perspective of learning to students so that they can learn things in a new way that they may not have understood before under my direction. Malahias notes. Volunteers have the ability to help teachers where they are lacking and compensate for the the workload that they cannot handle or enough time to focus on. They also offer a distraction to students so the volunteer can meet with students or give teachers time to get ahead of their work. Extrapolating from a wide range of research, it seems safe to conclude that volunteers can be a valuable asset in enhancing a schools efforts to support learning and teaching. (Campioni 1). Volunteers can contribute a different learning prospect that can allow students to learn in new and helpful ways. This can make all the difference in a students grades and make learning less of chore. The effect volunteers have on the general manner of the school is undeniably helpful and influential. Volunteers are potentially very notable resources in creating a warm environment in schools and influencing students behavior and performance (Henderson and Mapp). Volunteers provide these benefits without even realizing it. Any volunteer work that has contributed can influence at school in more ways than one. Malahias notes, Volunteers help in so many unpredictable ways that it improves the entire schools demeanor. This would include the staff and students, not to mention what it probably does for the actual volunteer. Volunteer work reaps an unlimited amount of benefits that take a different influence on every school and individually.Many schools that we do not realize, especially public schools, lack resources and materials to provide an equal educational opportunity for all. The paradox of financially distressed schools is that they need low-cost ways to provide supports for the school and for students. (Campioni 3). Volunteers are a potential answer regarding this issue. Volunteers offer a wide variety of characteristics depending on the individuals that offer their time and effort. Different volunteers offer several resources that can be provided just by their time. These resources are also free, which can be a huge benefit for schools with a small income or lack of opportunities, Malahias said. The attributes of each individual that provides their services can amount to a lot. This can make a big difference in schools and it will indefinitely reflect upon the students and staff. The volunteer can be considered to offer the most benefits to the actual students that they are interacting with. Volunteers can influence students on a personal level while boosting their attendance and grades. The educational influence can also impact children permanently and especially at the age in which they are being mentored. Although these influences may seem small, they can affect children for the rest of their lives. The individual volunteer has the ability to get to know the students they interact with beyond an educational level. The students have found a found between themselves and the volunteer or tutor they are working with. Working with volunteers that my students connect with has actually made them excited for class and anticipating the lessons to come! notes Malahias. As shown above, bonds like this cannot be taught but experienced. Volunteers make the educational environment fun and exciting for the students which could impact every student in a different way. Mentors are a special and often popular type of volunteer. Studies suggest that when a mentor is able to develop a close relationship with a student, the student has better academic outcomes. (Campioni 3). Mentors or volunteers get to know who they are helping while influence their academic performance without even realizing it. Beneath every student can be some underlying things that a teacher or adult didnt realize, so this type of relationship could be extremely beneficial for the student. Student can potentially perform better in their classes when they have the opportunity to study from a different perspective. There has been an improvement in the educational performance in children which can mean a positive influence in a wide range of things (Hu 4). Volunteers have the potential to drastically influence a childs education in the most positive way. This influence would not be as prominent if the influence was to come from a different staff member including teachers. Once again, if a volunteer has the ability to change a students life and use in favorable way then it should most definitely be used. Education is so important and if at any age they can be influenced positively on the side of education it should be taken advantage of indubitably. Malahias says. Malahias has experienced this first hand, so if teachers all over the world can see all that volunteers have to offer then it would affect education everywhere. The influence that a volunteer can have on students has the potential to be long-term and affect them for not only the rest of their academic career, but the rest of their lives. As positive role models and student motivators, volunteers are viewed as contributing to better school attendance, improved grades and test scores, matriculation, less misbehavior, better social skills, staying in school, graduating, and going to college. (Henderson and Mapp). Volunteers influence in a wide range of things that cannot be taught. A lot of this influence comes from what the student is choosing to give, but the volunteer could influence a huge part of their education and make school a better experience for them. This influence is also not limited to being educational or personal, but a larger aspect. By giving back to the community, you show them firsthand how volunteering makes a difference and how good it feels to help other people and animals and enact change (Segal and Robinson 3). Children see their elders as possible role models, so how the volunteer acts around them and performs actions it can enact a change in children. This can result in children being more active in their community and making notable changes for a better environment. The impacts of volunteers cannot be measured but experienced. The numerous benefits of volunteering in schools has a large influence on the volunteer, the entire school and staff, and the students, these benefits are long-term and extend far beyond the classroom. As previously shown, volunteering has been proven to ease positively influence the volunteer in personal and professional ways, ease some of the burden of of teachers and staff, and create potential relationships with students that will affect them not only in the rest of their academic careers, but the rest of their lives. Volunteering offers an unlimited amount of benefits and influences that should take advantage all over the globe. Works Cited Social Impact of Volunteerism Points of Light. www.bing.com/cr?IG=62755FCB1B784D4CB25E993E69A155DDCID=3780CA9CE68266391B0FC128E72D6776rd=1h=ZWe_OyvnssP4w4s21auulnGGbuqz3ydvXT_XsZXzyOov=1r=https://www.pointsoflight.org/sites/default/files/site-content/files/social_impact_of_volunteerism_pdf.pdfp=DevEx,5067.1.Benefits of Volunteerism in High School. Scholarships for College Free College Scholarship Search 2017, www.scholarships.com/resources/public-service-and-volunteering/benefits-of-volunteerism-in-high-school/.Volunteers Are an Important Part of a System of Student www.bing.com/cr?IG=FD8FBB795AA0433084531AE2256D06B7CID=202C5BBB3DB0656414A0500F3C1F642Crd=1h=kV_UWcao9Rd5TqQMjKW8jgNICHEuGpeis7nueQJ-j30v=1r=https://www.smhp.psych.ucla.edu/pdfdocs/vols.pdfp=DevEx,5066.1.Volunteering: How Helping Others Helps You, bigfuture.collegeboard.org/get-started/outside-the-classroom/volunteering-how-helping-others-helps-you#!Marcovitz, Hal. Teens and Volunteerism. Mason Crest Publishers, 2014.

Wednesday, December 18, 2019

Essay about Acquaintance Rape - 2625 Words

It’s 3:20 am. on a Friday morning, and pitch black out. The only things visible are the tree branches and pavement shining from yellow streetlights that carve out a path from the parking lot to the back door of my building. Living on campus at Towson I should’ve owned mace, but I clutched my car key instead, pointed outward ready to stab the eye of anyone deciding to come out of the dark after me. The brisk walk up the hill seems to take half an hour. Finally under the bright lights of the overhang I swipe my card quickly to get inside. The door bolt locks behind me with a loud click. I’m safe. nbsp;nbsp;nbsp;nbsp;nbsp;This is the typical scenario were one would assume a rape to take place. When people think about rape, they usually†¦show more content†¦Even in early age, boys are taught to be more aggressive than girls are. They are expected to enjoy playing sports. Girls are expected to play less aggressive sports. Boys are taught that they should get anything in their ways, even if it means using violence. Girls are taught to stay away from conflicts. Boys are sometimes taught to have a lot of girlfriends, and not to get tied down by one girl when they are young. They are supposed to play the field. Girls are often taught that they should have a steady boyfriend. They are taught to guard their â€Å"reputations.† All of these childhood â€Å"lessons† come into play in date rape for obvious reasons. (Mufson et all, 1993). nbsp;nbsp;nbsp;nbsp;nbsp;Rape is defined as a forced sexual intercourse against the will of the victim (Parrot, 1988). Rape is a violent act, not a sexual act. The myth that men who rape women are sexually pathological has begun to be dispelled and replaced with an understanding that rape is an act of anger, power and control rather than lust. nbsp;nbsp;nbsp;nbsp;nbsp;Rape can happen to anyone. Women from different cultures, races, ages, and economic level are all vulnerable. So no matter who you are or where you live. Most rape, and specifically most acquaintance rape, happens between the ages of fifteen and twenty-five. Because this is the time when young women are most likely to date, it is therefore are most vulnerable age of date rape, though acquaintance rape is not limited toShow MoreRelatedAcquaintance Rape And The College Social Scene1595 Words   |  7 PagesAcquaintance Rape and the College Social Scene In Acquaintance â€Å"Rape and the College Social Scene,† the authors, Sally K. Ward, Kathy Chapman, Ellen Cohn, Susan White and Kirk Williams, main purpose was to report on a study they performed of the cases of sexual assaults at a specific college campus. The article provides estimates of the rate of acquaintance rape, recounting the situations surrounding the acquaintance rape, and people working toward making policies against this type of aggressionRead MoreAcquaintance Rape3225 Words   |  13 PagesRunning Head: ACQUAINTANCE RAPE Acquaintance Rape: It Could Happen To Anyone Abstract Anyone can be a victim of acquaintance rape. It does not matter if the victim is male or female, old or young; it can still happen. Just by being at a party full of friends or even going on a date with a significant other, everyone is at risk. It is never the victims fault. There is no possible way to know when or to whom it will happen. Acquaintance Rape: It Could Happen To Anyone We are taught â€Å"don’tRead MoreAcquaintance Rape Victims: To Blame or Not to Blame?585 Words   |  2 Pages Acquaintance rape victims: to blame or not to blame? There is presently much controversy regarding acquaintance rape victims and their level of culpability. Benevolent sexists promote the belief that these individuals can actually be blamed for their experiences because they adopted behaviors that were sexually immoral and that influenced the perpetrators to go through with their plans. Barbara Masser, Kate Lee, and Blake M. McKimmies article Bad Woman, Bad Victim? Disentangling the EffectsRead MoreDifferent Crime Scripts Of Acquaintance And Decision Making Processes Adopted By Offenders1534 Words   |  7 PagesAlthough largely unreported, sexual offending by adult acquaintances is a highly prevalent crime (Silva, 2004). This review will look at how crime scripts , through a rational choice perspective, aids in the situational prevention of crime. Furthermore, it will analyse the literature concerning this crime, identifying the modus operandi and decision making processes adopted by offenders, defining the different crime scripts of acquaintance rape illustrated in previous empirical literature. This reviewRead MoreThe Harmful Effects of Rape Essay1076 Words   |  5 Pagesidea of rape is a scary thought. Rape is defined as a type of sexual assault, usually involving sexual intercourse, which is initiated by one or more persons against another person without that person’s consent (Kelland, 2011). Rape is a demoralizing crime that can leave the victim with lasting negative psychological affects. This paper will discuss the different types of rape, the cause and effects with rape and the harm rape can cause to its victims. When most people hear the word â€Å"rape†, theyRead More Rape Culture Essay1625 Words   |  7 PagesRape Culture Many of the attitudes, beliefs, and mistaken ideas about rape have been with us for centuries. By looking at myths, such as â€Å"women ask for it,† and â€Å"it would do some women good to get raped,† from a historical perspective, lead us for better understanding how they evolved. Women are still seen as the property of men, are protected as such. Men and women are still taught to occupy very different roles in today’s world. Men are usually more aggressive, and women are seen as passiveRead MoreAquaintance Rape Essay667 Words   |  3 PagesAquaintance Rape There are many types of rape. A very important type of rape is acquaintance rape. According to a researcher named R. Lance Shotland, there may be five kinds of acquaintance rape: beginning, early, relational, rape within sexually active couples (RSCA) with battery and RSAC without battery. They are described both in terms of length of the relationship and previous sexual activity. The first type of acquaintance rape is the beginning date rape. This form of rape happensRead MoreLiterature And Film : Crimes And Punishment : Literature Film, True Crimes1630 Words   |  7 Pages Date Rape Tami B. Eikelboom Arizona State University MLS 598 Crimes Punishment: Literature Film, True Crimes Professor Angela Giron While rape among acquaintances has undoubtedly occurred for many centuries, the phenomenon now known as date rape was not named until 1982, when Mary Koss, a feminist and professor of family and community medicine at the University of Arizona reported the results of her study on a new and unusual type of sexual aggression which she termed dateRead MoreThe Increasing Need to Reform Rape Laws771 Words   |  3 Pages Rape is one of the most widespread and ubiquitous violent crimes facing America, making laws regarding rape and the judicial processing of rape increasingly important. The judicial process itself deters both rape reports and rape convictions. Not only does the judicial processing or rape cases itself deter reports and convictions, but it also has a negative impact on the moral and mental well being of the victims who decide to pursue their cases. According to the Rape, Abuse, and Incest NationalRead MoreMarital Rape Essay1195 Words   |  5 PagesSociety’s view of rape is that it only occurs at night to women in dark alleys by men they have never seen or met before. In reality there are two types of rape in which the victim knows the attacker. One of these is known as Acquaintance rape and the other being marital rape. All forms of rape have long term impacts on the victims, for a victim of acquaintance rape they can feel especially shameful if the attacker was a relative or superior at school or work. For victims of marital rape the assaults

Tuesday, December 10, 2019

Arthur Miller was born in 1915 in New York Essay Example For Students

Arthur Miller was born in 1915 in New York Essay Arthur Miller was born in 1915 in New York. He was a playwright whose work discussed significant social issues, giving the reader a deep insight into his characters feelings. He died on February 11th 2005. In A View From The Bridge, Eddie Carbone is a middle-aged Sicilian-American longshoreman who lives with his wife Beatrice and his 18 year old niece Catherine. They live in a two bedroom apartment in a slum area. They dont have very much money and Eddie speaks non-standard English. Early in the book the reader gets the impression that Eddie is a hard-working man who is trying to earn enough money to provide for his wife and niece. Although Catherine is the 18 year old niece of Eddie, at the beginning of the story the reader gets the feeling that Catherine is treated as Eddies little girl. Catherine was born in America with a slight Sicilian-American accent. She wants to leave school having been chosen out of many girls to be a stenographer for a plumbing company. Catherine is put in a difficult situation by Eddie because some of his actions suggest he may be sexually attracted to her, but Catherine falls in love with illegal immigrant Rodolpho. There are many dramatic mini scenes in Act 1. In one of them Rodolpho sings in front of everyone. This causes tension between Eddie, Rodolpho, Catherine, Beatrice and Marco. Eddie says à ¢Ã¢â€š ¬Ã¢â‚¬Å"Hes like a chorus girl or sumpm. Eddie is saying that Rodolpho isnt normal and that he might be homosexual. This is very insulting and Eddie showing his dislike for Rodolpho even though he has only just met him. Eddies rudeness towards Rodolpho makes Catherine annoyed and Miller writes à ¢Ã¢â€š ¬Ã¢â‚¬Å" Embarrassed now, angered, Catherine goes into the bedroom she gives Eddie a cold look, restrained only by strangers. The audience can see from Catherines face and body language that she isnt very happy with Eddie and the tension this creates. The mini-scene continues with further tension from a disagreement between Eddie and Beatrice as they argue about Catherine. Eddie also says à ¢Ã¢â€š ¬Ã¢â‚¬Å" You mean its all right with you? Thats gonna be her husband? He is asking Beatrice whether she would be happy if Rodolpho married Catherine because Eddie obviously doesnt like him. This argument makes Beatrice say à ¢Ã¢â€š ¬Ã¢â‚¬Å"When am I gonna be a wife again. Eddie and Beatrice are going through a hard time and Beatrice feels that Eddie isnt treating her like he is supposed to. Eddies reaction to Beatrices comments is à ¢Ã¢â€š ¬Ã¢â‚¬Å"I cant talk about it. Eddie is becoming tense by Beatrice pestering him and doesnt know how to respond to her questions. The row results in Eddie not bothering to look at or touch Beatrice. The reader can see this from Millers stage directions where he puts à ¢Ã¢â€š ¬Ã¢â‚¬Å"she tries to turn him to herà ¢Ã¢â€š ¬Ã‚ ¦he keeps his head turned away. Miller, from this stage direction, makes the reader appreciate that Eddie is annoyed. Miller also writes à ¢Ã¢â€š ¬Ã¢â‚¬Å"Eddieà ¢Ã¢â€š ¬Ã‚ ¦ his face puffed with trouble, and the room dies. Eddie is being very negative and this is frustrating other characters. Miller creates tension from his dialogue and from his stage directions as facial expressions they describe the characters body language. In act two Eddies presence on stage has a profound effect on the other characters. Miller has presented Eddie in this way through his choice of dialogue and specific stage directions. The tension between Eddie and the other characters grows after he sees Rodolpho emerge from Catherines room with Catherine. Miller states à ¢Ã¢â€š ¬Ã¢â‚¬Å" Eddie sees him and his arm jerks slightly in shock. He puts this to illustrate to the reader that Eddie is obviously quite surprised and angry. At the time Eddie is a bit drunk and he throws himself at Catherine and kisses her on the lips. Miller writes à ¢Ã¢â€š ¬Ã¢â‚¬Å" he reaches out suddenly, draws her to him, and as she strives to free herself he kisses her on the mouth. This action could be as a result of Eddie having inappropriate feelings for her or it may be a last ditch effort to stop Catherine from leaving because he cant accept that she isnt his little girl anymore. .u77eeb178d4d30a9be44268db5255ddd3 , .u77eeb178d4d30a9be44268db5255ddd3 .postImageUrl , .u77eeb178d4d30a9be44268db5255ddd3 .centered-text-area { min-height: 80px; position: relative; } .u77eeb178d4d30a9be44268db5255ddd3 , .u77eeb178d4d30a9be44268db5255ddd3:hover , .u77eeb178d4d30a9be44268db5255ddd3:visited , .u77eeb178d4d30a9be44268db5255ddd3:active { border:0!important; } .u77eeb178d4d30a9be44268db5255ddd3 .clearfix:after { content: ""; display: table; clear: both; } .u77eeb178d4d30a9be44268db5255ddd3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u77eeb178d4d30a9be44268db5255ddd3:active , .u77eeb178d4d30a9be44268db5255ddd3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u77eeb178d4d30a9be44268db5255ddd3 .centered-text-area { width: 100%; position: relative ; } .u77eeb178d4d30a9be44268db5255ddd3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u77eeb178d4d30a9be44268db5255ddd3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u77eeb178d4d30a9be44268db5255ddd3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u77eeb178d4d30a9be44268db5255ddd3:hover .ctaButton { background-color: #34495E!important; } .u77eeb178d4d30a9be44268db5255ddd3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u77eeb178d4d30a9be44268db5255ddd3 .u77eeb178d4d30a9be44268db5255ddd3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u77eeb178d4d30a9be44268db5255ddd3:after { content: ""; display: block; clear: both; } READ: Brutus' Tragic Flaw EssayRodolpho shouts at him à ¢Ã¢â€š ¬Ã¢â‚¬Å" Stop that! Have respect for her! Rodolpho eventually manages to pull Eddie off her and Eddie turns round to face Rodolpho. Rodolpho then says à ¢Ã¢â€š ¬Ã¢â‚¬Å" Shell be my wife. That is what I want my wife. My wife! The use of the exclamation marks shows the passion in Rodolphos voice and contributes to creating dramatic tension. This infuriates Eddie even more and he teases Rodolpho who tries to attack Eddie, but Eddie lunges towards Rodolpho and kisses him on the lips. Miller says à ¢Ã¢â€š ¬Ã¢â‚¬Å" Rodolpho flies at him in attack. Eddie pins his arms, laughing, and suddenly kisses him. A motive for kissing Rodolpho could be an attempt to prove to Catherine that Rodolpho is homosexual. The above stage directions in this mini scene are designed to achieve visual tension among the characters describing physical contact and body language especially that of Eddie so that the audience can fully appreciate the growing nature of his relationships with Catherine and Rodolpho. Events in act two build up to the tragic climax. In this mini scene Eddie reports Rodolpho and Marco to the Immigration Bureau who take them away and it is widely believed that Eddie was the person that reported them. When Catherine tells Eddie that she and Rodolpho are getting married Eddie tries to make her rethink her decision. He pleads à ¢Ã¢â€š ¬Ã¢â‚¬Å" Katie, wait a minute. But Catherine responds with à ¢Ã¢â€š ¬Ã¢â‚¬Å" No, I made up my mind. Even now, after everything that has happened before, Eddie doesnt want Catherine to leave. Even though Eddie is against the marriage he tries to get Marco and Rodolpho out of the house before the Immigration Bureau arrive. He becomes worried and anxious. He says nervously à ¢Ã¢â€š ¬Ã¢â‚¬Å" Catherine! Whatre you, got no brains? You put them up there with two other submarines? Miller also states à ¢Ã¢â€š ¬Ã¢â‚¬Å" In a driving fright and anger, to describe the way Eddie was acting. Catherine moved Marco and Rodolpho to an apartment upstairs where Eddie knew the Immigration Bureau could find them. Eddies newly found care for Rodolpho and Marco meant that when the Immigration Bureau knocked on the door they all knew it was Eddie who had reported them. Mi ller writes à ¢Ã¢â€š ¬Ã¢â‚¬Å" A knock on the door. His head swerves. They all stand motionless. Eddie does what he can to make Marco and Rodolpho avoid being caught by the Immigration Bureau but it was too little too late. Miller also puts à ¢Ã¢â€š ¬Ã¢â‚¬Å"Catherine stands motionless, uncomprehendingà ¢Ã¢â€š ¬Ã‚ ¦she stands a moment staring at him in realized horror. This stage direction visualises for the reader the dramatic tension, it shows that Catherine knew what Eddie had done and that she was shocked and surprised that even Eddie would report them after he had constantly told her how it was against the Sicilian Code of Honour. In this mini scene Miller skilfully via his stage directions used the lack of motion to create tension. Eddies actions in act two are against everything that he was saying in act one and his jealousy makes him commit an unforgivable crime against his family and the Sicilian community. In act one he was telling Catherine how it is against the Sicilian Code of Honour to report an illegal immigrant under any circumstances. When Beatrice was describing a boy that once reported his uncle she said à ¢Ã¢â€š ¬Ã¢â‚¬Å" He had five brothers and the old fatherà ¢Ã¢â€š ¬Ã‚ ¦ and they pulled him down the stairs à ¢Ã¢â€š ¬Ã¢â‚¬Å" three flights his head was bouncing like a coconut. At the time this play was set, late 1940s, it wasnt acceptable to be homosexual and in act one Eddie makes it sound like being homosexual was almost as bad as breaking the Sicilian Code of Honour. Yet in act two he kisses Rodolpho. I think A View From The Bridge is a very interesting book as it raises social issues that are still relevant today and it shows the difficult decisions a Sicilian American, such as Eddie, had to make in the late 1940s.

Monday, December 2, 2019

The New Concept of Market Segmentation

Executive summary Marketing segmentation is the new clichà © in the field of marketing. Initially, mass marketing was very popular, but the new concept of market segmentation was developed to address challenges arising from mass marketing. Unlike mass marketing, market segmentation recognizes disparities that exist among different consumers and it is upon this notion that its principles both in theory and practice are founded.Advertising We will write a custom report sample on The New Concept of Market Segmentation specifically for you for only $16.05 $11/page Learn More During segmentation process, consumer needs among individuals with similar characteristics are identified and concurrently specific products and services are designed to suit those needs. The popularity of the above strategy has been accelerated by instability of segmentation variables such as demography, behavior and geography. In addition, firms that have adopted marketing segmentatio n have realized benefits such as market niche benefits, consumer brand loyalty and competitive positioning in the market. On the other hand, market niche might lead to negative results especially to small firms in the event of sales decline. Introduction The concept of marketing is not anything new in business. The rise of free markets, in spite of its numerous benefits, posed serious challenges to businesses due to increased competition (Martin, 20011, p. 15). As a result, the idea of marketing was conceived as firms tried to promote brand recognition among potential consumers (Martin, 20011, p. 15). Initially, firms embarked on mass marketing whereby consumer’s tastes and differences were not differentiated (Bell, 2009, p. 27). However, numerous researches in this field exposed new information that consumers’ needs were diverse and differed from one individual to another (Bell, 2009, p. 29). It is against this background that the concept of market segmentation was de veloped in theory and sooner adopted into practice. According to Dibb and Simkim (2007, p. 53) the concept of market segmentation seeks to establish different needs of targeted consumers with an aim of grouping together individuals who share several characteristics. Since the initial conception, market segmentation has experienced rapid growth owing to its popularity in the business arena around the world (Martin, 2011, p. 17). The recent popularity of market segmentation can be linked to several condusive environment factors.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Unstable and evolving demographic factors To begin with, market segmentation is dependant on demographic composition of a population (Kim, 2011, p. 153). Concurrently, research studies have indicated that demographics variables such as lifestyle and gender based preferences and tastes are evolving each day (Martin, 2011 , p. 16). For instance, only recently men were not known to take interest in cosmetic products and fashion. However, in recent years, the rise of metro-sexual man has compelled producers to come up with cosmetic products, fashion magazines and other similar brands that target male consumers. For instance, Nivea for men brand which was developed to address the needs of the aforementioned type of men (Kim, 2011, p. 156). In terms of lifestyle variable, research has shown that present day consumers have developed sophisticated tastes and this has greatly impacted businesses dealing with food be it raw or ready, as people become more conscious of their health. As part of market segmentation strategy , products to suit the needs of this particular group of people have found their way into the market and it is now common to see food labels such as ‘low fat’ ‘whole meal’ , ‘high protein’ and so on (McWilliams, 2011). Similarly, consumers’ needs vary with age, hence market segmentation based on the same. However, in recent years, aging is being looked at differently. Whereas there are individuals who are proud of the various body changes that occur with age, others despise the aging process. For this reason, products targeting this group of consumers have evolved and nowadays it common to find cosmetics with labels such as ‘anti-aging cream’ in supermarket shelves (Martin, 2011, p. 17). In addition, income disparities among populations have promoted market segmentation based on this concept. Marketers have realized that price sensitive buyers represent the larger part of the population (Raaij, 2004, p. 52). In order to maximize turnover, firms have no alternatives but to develop products and services that target this particular group of people.Advertising We will write a custom report sample on The New Concept of Market Segmentation specifically for you for only $16.05 $11/page Lear n More The recent economic recession has reduced consumer spending habits and thus firms are rushing to tap the little money that consumers are willing to spend (Martin, 2011, p. 16). The recent rise and popularity of budget hotels all over the world can be attributed to reduced disposable income due to deteriorating economic times (Bell, 2009, p. 30). Geographical factors and globalization Secondly, globalization has accelerated market segmentation based on geographical variables (Gaston Oscar, 2011, p. 268). As businesses explore international markets, they are compelled to modify their products and services with an aim of capturing the different and diverse market characteristics (Bell, 2009, p. 32). For instance, when MacDonalds ventured into China market, they realized that beef burger brand was not popular since the locals preferred chicken. To counteract this challenge, chicken burger brand was initiated although they still retained beef to cater for international visitors especially those who originated from U.S (Bell, 2009, p. 31). A similar situation was present in India whereby due to religious concernss, beef in the burger was replaced with lamb (Raaij, 2004, p. 52). The examples above signifies that market segmentation in terms of geographical variable is not going to ease anytime soon since international business ventures are gradually gaining momentum. Evolving behavioral factors Thirdly, changes in consumers’ behavior have heightened the need for continuous market segmentation researches in order to capture the new and discard dated consumer needs (Dibb Simkin, 2007, p. 58). The underlying principle behind marketing is to attract potential customers to a particular brand and consequently create brand loyalty. At times, it is becomes necessary for a business to develop brands targeting loyal consumers. For instance, tour firms dealing with holiday packages design special offers for loyal customers (Martin, 2011, p.15). Still, market s egmentation will continue to be popular based on the fact that consumer behaviors in terms of level of usage are changing. For instance, initially women were not known to be heavy drinkers of beer, but this trend is slowly changing and beer manufacturers have diversified the brand of beers targeting women (Geraghty, 2009, p. 146).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Similarly, as organizations reduced usage for office machines such as fax and photocopiers mainly because more of the paperwork is nowadays conducted via digital platform, manufactures have come up with brands targeting light users of the said gadgets (McWilliams, 2011). Benefits of marketing segmentation It is imperative to mention that the rationale behind market segmentation was to confront the competition challenges present in mass marketing. Marketing literature indicates that a wide market segment attracts more competition among businesses than sub segments (Dibb Simkin, 2007, p. 59). According to Thomas and Brook-Carter (2011) increased competition among firms limits the benefits of mass marketing. Therefore, businesses use marketing segmentation to acquire a strategic niche in the market. Marketing segmentation is greatly advantageous especially to small firms whereby they concentrate their resources to develop a product that would meet the needs of a particular group of co nsumers who are more often ignored by the large companies (Gaston-Breton Oscar, 2011, p. 280). The dissatisfaction might be in terms pricing or quantity. For instance, Unilever, in an attempt to meet the needs of low income consumers in developing countries, it came up with small packaging of products such as toothpastes (Gaston-Breton Oscar, 2011, p. 284). On the other hand, marketing segmentation can also bring benefits to large firms whereby targeting different markets ensures that their brands do not compete against each other but achieves a competitive edge with competitors brand (McWilliams, 2011). For instance, the various brands of soaps such as Ivory, Coast, Zest and so on by Procter and Gamble target different market segments. Needless to say, marketing segmentation enables marketers to establish hidden needs of their target markets and from this information, they get ideas for improving existing products to capture whatever hidden need is available (Martin, 2011, p. 18) . Similarly, through marketing segmentation, firms are able to establish whether their targets consumers bring froth profitable benefits and this act as guidance to the firm to avoid future investment in unprofitable brands (Thomas Brook-Carter, 2011). As aforementioned, brand loyalty is an important factor to beat competition, and this is usually promoted via market segmentation, whereby if a business suceeds to satisfy the needs of its target customers fully, there is a possibility that brand loyalty will be achieved (Martin, 2011, p.15). Finally, the process of marketing segmentation lays the foundation for competition analysis. Kim (2011, p. 155) highlights that it is highly important to be knowledgeable about the strengths and weaknesses of a competitor in order to succeed in market segmentation. Competitors’ analysis should aim at establishing areas where a competitor have exhibited some weaknesses and capitalize on the same to achieve success in segmentation and proba bly realize higher return of marketing expenditure (Kim, 2011, p. 157). Shortcomings of market segmentation The fact that effective marketing segmentation has the possibility of reaping maximum benefits for a business is not disputable. However, literature in this field indicates that there are several shortcomings arising from this marketing strategy. However, it is important to mention that there are several strategies that firms adapt in the process of market segmentation and each strategy is susceptible to unique shortcomings (Geraghty Torres, 2009, p. 149). As exemplified above, small firms can benefit from niche market segmentation. Apparently, niche markets can do both harm and good to the profitability of small firms. Isolated but closely related case studies have indicated that sales and growth of economies of scales in niche markets is greatly restricted. The above situation can threaten the survival of a firm in the event of declining sales (Kim, 2011, p. 152). In a nuts hell, it is evident that the recent concept of market segmentation is gaining popularity in marketing. Increasing competition amongst firms triggered and heightened by globalization has accelerated adoption of the concept owing to myriad of benefits attached to segmentation. Although the strategy attracts both benefits and shortcomings, the benefits exhibit more weight. Thus any profit minded firm have no otherwise but to adapt market segmentation. As a matter of fact, mass marketing is both ineffective and expensive as compared to segmented marketing. References Bell, J. 2009. BRICOland brands: the rise of the new multinationals. The Journal of Business Strategy, 30(6), 27-35. Dibb, S. Simkin, L.2007. A program for implementing market segmentation. Journal of Business Industrial Marketing, 12(1), 51-65. Gaston-Breton, C Oscar M. M. 2011. International market selection and segmentation: a two-stage model. International Marketing Review, 28(3), 267 – 290. Geraghty, S. Torre s,A. M. 2009. The Irish wine market: a market segmentation study†, International Journal of Wine Business Research,21(2), 143 – 154. Kim, T. H. 2011. External validity of market segmentation methods: A study of buyers of prestige cosmetic brands. European Journal of Marketing, 45(1/2), 153– 169. Martin, G. 2011. The Importance of Marketing Segmentation. American Journal of Business Education, 4(6), 15-18. McWilliams, J. 2011. MARKETING: Singing Coke’s praises evolves: Company strengthening ties to music world to reach young buyers. Web. Raaij, W. F. 2004. Domain-specific Market Segmentation. European Journal of Marketing, 28(10), 49-66. Thomas, J. Brook-Carter, C. 2011. Social Media in the Food and Drinks Industry – 2011 edition: Case Studies. just – food: Social Media in the Food and Drinks Industry [Online ]. This report on The New Concept of Market Segmentation was written and submitted by user Arya D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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